From tech-generated recommendations, to ‘second city’ exploration – Booking.com unveils what will be big in travel in the year ahead.
Booking.com draws on its expertise as a leader in travel and technology as well as research among more than 22,000 travelers across 29 markets and insights from over 180 million verified guest reviews, to identify key travel trends we can expect to see come to life in the year ahead, and beyond.
As we enter not just a new year but a new decade, our travel needs, behaviors and wants continue to evolve. The world today, like the explorers themselves, does not sit still. With a mission to make it easier for everyone to experience the world, Booking.com predicts that 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit.
The rise of the
‘second city’ traveler
Slo-Mo is the new
Discovering the all-
Pets in the priority
Race to the
Fast track to long-
10 top trending destinations for 2020
The rise of the ‘second city’ traveler
stating they would swap their original destination for a lesser known but similar alternative if they knew it’d leave less of an impact. To find out more about regional differences, click here.
Tech-spect the unexpected
stating they will use an app that makes it fast and easy to explore and book activities in real time while traveling. Click here to find out more.
Slo-Mo is the new #FOMO
saying they wouldn’t mind spending longer traveling to their destination if they were taking a unique mode of transport. Click here to find out more about the countries that agree with this most.
Discovering the all- amusive escape
of global travelers saying they want to go on one long trip to a destination that has all of their favorite activities and sights close together. Click here to find out more about the countries that agree with this most.
Pets in the priority lane
agreeing they would choose holiday destinations based on whether they can take their pets. To find out more, click here.
Making great memories with ‘grand’ getaways
agreeing that spending time with their grandchildren helps keep them feeling young. To find out more about regional differences, click here.
Race to the reservation
And with appetites whetted by an abundance of social media content and recommendations, it won’t just be the big name restaurants at which travelers are desperate to nab a seat. Hidden gems - those places which have long been favorites amongst the locals and offer sought-after homegrown flavors - are the ones most likely to tickle the tastebuds of travelers looking for a local gastronomic experiences.
of global travelers say that eating locally sourced produce is important to them when on vacation. Click here to find out more.
Fast track to long-term travel
of global travelers believe that travel is the perfect way to spend that free time. Click here to find out more.
10 Top Trending Destinations for 2020
Gzira35.9059° N, 14.4953° E
Ninh Binh20.2506° N, 105.9745° E
Salta24.7821° S, 65.4232° W
Seogwipo33.2541° N, 126.5601° E
Jodhpur26.2389° N, 73.0243° E
Swinoujscie53.9100° N, 14.2476° E
Takamatsu34.3425° N, 134.0465° E
San Juan18.4655° N, 66.1057° W
Zabljak43.1555° N, 19.1226° E
Yerevan40.1872° N, 44.5152° E
Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 22,000 respondents were polled (including 1,000 each from Australia, Germany, France, Spain, Italy, Japan, China, Brazil, India, US, UK, Russia, Indonesia, Colombia and South Korea; and 500 each from New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Mexico, Netherlands, Sweden, Singapore and Israel). Respondents completed an online survey between 9th August to 28th August 2019.